In this article, I present changes to the content of the Bachelor’s degree programme German Business Communication that I consider necessary in the light of AI-driven developments both in science and economic fields. I focus on developing critical thinking when students use Generative Artificial Intelligence (GenAI) in their scientific work. This fits in well with the programme’s critical and engaged academic approach. The article sets out with an empirical consideration of AI in academic settings and GenAI application within the framework of the degree programme. Based upon this, a teaching/learning unit on GenAI use in a module of the programme is presented, which was designed and implemented in the winter semester 2025/26. The preliminary results reveal that further considerations are required to expand teaching units on AI tools for specific areas of business communication.

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Auf dem Weg zu einem kritisch-engagierten Ansatz und einem KI-integrierenden Curriculum im BA-Studiengang „Wirtschaftskommunikation Deutsch“

  • Janina M. Vernal Schmidt

摘要

In this article, I present changes to the content of the Bachelor’s degree programme German Business Communication that I consider necessary in the light of AI-driven developments both in science and economic fields. I focus on developing critical thinking when students use Generative Artificial Intelligence (GenAI) in their scientific work. This fits in well with the programme’s critical and engaged academic approach. The article sets out with an empirical consideration of AI in academic settings and GenAI application within the framework of the degree programme. Based upon this, a teaching/learning unit on GenAI use in a module of the programme is presented, which was designed and implemented in the winter semester 2025/26. The preliminary results reveal that further considerations are required to expand teaching units on AI tools for specific areas of business communication.