In recent years, poultry consumption has seen an exponential increase worldwide, especially in developed western countries, most notably the United States, with an average consumption of 50.90 kg per person in 2022. Likewise, an increase has also been observed in the European Union (OECD – FAO Agricultural Outlook (Edition 2021), 2021). According to the AVEC (Association of Poultry Processors and Poultry Trade in the EU countries), poultry meat is the second most important meat species in the European Union today with an annual production of approximately 11 million tons and an average consumption of about 23 kilos per capita per year. Importantly, recent Food and Agriculture Organization (FAO) figures show that the poultry sector, which accounts for 35% of global livestock production, contributes only 7% to total livestock emissions, making poultry one of the most sustainable meats globally. Globally, it has been estimated that poultry meat consumption has surpassed pork consumption. Two-thirds of future growth are predicted to occur in Asia. Southeast Asian countries (e.g. India, Indonesia, Malaysia and Thailand) will contribute to production gains with possibilities of oversupply that might impact prices and profitability in these countries. Considerable dynamic growth is expected in Argentina in becoming the world's fifth largest poultry producer. Poultry production therefore represents clear environmental advantages but also is a more healthy and economical option for consumers. The European poultry industry, e.g. employs more than 300 000 staff across Europe and has an annual turnover of 30 billion Euros and is thus of significant economic importance.