A content analytics program is only as good as the data behind it. No matter how sophisticated your dashboards, models, or reports, if your underlying data is incomplete, inconsistent, or disorganized, your insights will be dubious and your decisions risky.

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Data Collection and Preparation

  • Russ Bahorsky

摘要

A content analytics program is only as good as the data behind it. No matter how sophisticated your dashboards, models, or reports, if your underlying data is incomplete, inconsistent, or disorganized, your insights will be dubious and your decisions risky.