Why does one piece of online content get a thousand views while another on the very same subject gets only ten? If only there were some way to know before you invest your time and resources in writing a story or a newsletter or posting a video, right? Without understanding what resonates with your audience and why, the best you can do is make a good guess. If that’s one of the challenges you face as a content manager or producer, the solution is to recognize that the real value of that content isn’t just in its quality but in the insights it generates. That way even the story, the podcast, or the video that fails to connect with your audience can still be a goldmine of insight.