Generative AI is changing many industries in rapid pace of innovation. Amazon Bedrock is a major offering in this area from AWS. It is a fully managed service for hosting specialized foundation models. This chapter will explore Amazon Bedrock's features, benefits, and use cases. Amazon Bedrock offers access to various foundation models. These include text, image, embedded, and multimodal models. These models facilitate the development of many generative AI applications like virtual assistance, content generation, and image creation. Amazon Bedrock provides many features for developing these applications, including model evaluation, safeguards, and provisioned throughput.