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They're relaxing by the pool, holding cans of a new sparkling energy drink that quickly became popular on TikTok. They’re in matching pajamas under a Christmas tree (link to the pajamas in bio). They’re smiling at a fashion event that none of us could ever hope to be invited to.

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Introduction to Influence: Understanding the Power and Reach of Influencers

  • 章节

  • 发表日期：

    2025年

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  • John Biggs,
  • Jessa Moore

摘要

They're relaxing by the pool, holding cans of a new sparkling energy drink that quickly became popular on TikTok. They’re in matching pajamas under a Christmas tree (link to the pajamas in bio). They’re smiling at a fashion event that none of us could ever hope to be invited to.