The product labeling with technical buzzwords like event-driven microservice architecture, immutable containerization infrastructure, orchestration platforms with declarative APIs, segregated control and data planes, multi-cloud mesh networking, self-healing, and resiliency platforms may be beneficial in marketing theory and SEO. Similarly tagging the organization with cultural buzzwords such as decentralized management, distributed authority, Holacracy, Disciplined Agile Delivery method, DevSecOps, and SRE contributes to this effect. Not good enough? Name enablers like progressive release delivery, declarative automation, GitOps, CI/CD, FinOps, graceful degradation of service capability, and integrated configuration management, minimizing operational toil and moving toward NoOps, in documents and talks. These are undoubtedly valuable concepts, but only if they "operationally exist" and “create values.”