This chapter investigates the intricate dynamics of migration, gender and class within the burgeoning food truck scene in Quito, Ecuador. It captures the period of rapid growth during 2017–2018 and the subsequent decline influenced by the COVID-19 pandemic. The study explores how the cosmopolitan aesthetics of food truck culture intersect with urban branding, providing a platform for both local and migrant entrepreneurs, notably from Venezuela, to engage in the culinary economy. Despite the cosmopolitan veneer, the analysis reveals underlying class and cultural tensions that govern access and participation in this space. Through participant observations and interviews with food truck owners, workers and consumers, the research uncovers the nuanced ways in which social class, migration and gender roles play out in this unique urban setting. The findings illuminate the role of food trucks in shaping new urban spaces, reflecting broader socioeconomic transformations and the complexities of urban life in Quito.