Emotions Through Progressing Generations in Visual Communication
摘要
Visual communication embarks on a different journey every generation. As thoughts, stimuli, and their articulations shift over time, so does the need for different ways of transmission of visual information. Out of the many uses of visual communication, conveying emotions is a strong cohort. Emotions are complex reaction patterns, involving experiential, behavioral, and physiological elements. The paper studies how emotions are being reciprocated differently by progressing generations and thus projects how the shift is relevant in the future of design education. The paper conducts experimentation through exercises designed around the metaphorical representation of design elements across three generations. It addresses the list of six basic experiences by Paul Ekman and studies the primary emotions by expression through a dot, which is a fundamental and basic unit of design. The aspects of emotional experiences of the subjects are articulated to deliver an inclination of the form of experience in visual communication across generations. Understanding emotions in adaptive ways improves emotional intelligence in students. The interpretations and articulations correlate to positive outcomes in the form of better work performance, better leadership, and positive conditions for personal happiness. Understanding the plausible emotional inclination of the recent generations shall also provide them with a base for fresh ideations in visual communication, thus increasing the relevance of their work in the current scenario. The design pedagogy shall undergo a shift according to the associations of the current cohort and the upcoming generations and thus for the future of design.