Circular Strategies in Southeast Asia: Cambodian Customer Perception of Remanufactured Motorcycle Parts
摘要
Originating from years of economic instability, a recent positive development of the Cambodian economy is leading to a rising number of registered vehicles, mainly motorcycles. With this rise, the demand for spare parts is also increasing significantly. Differing from other countries, where a share of the spare parts is covered by remanufactured parts, there is no remanufacturing alternative to new parts available in Cambodia. As such, little is known about the Cambodian remanufacturing market. Therefore, this research aims to explore the awareness of motorcycle users in Cambodia of remanufactured parts as an alternative to new spare parts. To fulfil the aim, data from 491 Cambodian motorcycle users were collected and analyzed through structured interviews and online surveys. The main findings conclude that a vast majority of the Cambodian motorcycle users are aware of the remanufacturing alternatives to new spare parts, but in many cases the perception is negative, and the new parts are seen as superior to remanufactured parts.