This research employs Structural Equation Modeling (SEM) to assess the impact of technology on customer satisfaction in Madhya Pradesh's hotel sector. It examines direct correlations between customer happiness and technology adoption, scrutinizing key variables like mobile check-ins and online booking platforms. The study explores service quality as a mediating factor and considers the influence of perceived value on overall satisfaction. Additionally, it investigates how age, income, and travel purpose affect the relationship between customer happiness and technology adoption. The mixed-method approach aims to guide strategic technology use for enhanced customer satisfaction in Madhya Pradesh.

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Exploring the Impact of Technology Adoption on Customer Satisfaction in the Hotel Industry of Madhya Pradesh

  • Robin Sharma,
  • Ashutosh Pareek,
  • Abhinav Nigam

摘要

This research employs Structural Equation Modeling (SEM) to assess the impact of technology on customer satisfaction in Madhya Pradesh's hotel sector. It examines direct correlations between customer happiness and technology adoption, scrutinizing key variables like mobile check-ins and online booking platforms. The study explores service quality as a mediating factor and considers the influence of perceived value on overall satisfaction. Additionally, it investigates how age, income, and travel purpose affect the relationship between customer happiness and technology adoption. The mixed-method approach aims to guide strategic technology use for enhanced customer satisfaction in Madhya Pradesh.