In recent years, China has witnessed rapid growth in the number of hotels and the scale of accommodations. However, there exists a shortage of industry professionals, posing a constraint on industry development. Graduates from hotel management programs are also reluctant to choose careers in the hotel industry, leading to a misalignment between industry growth and educational objectives. To bolster students’ professional identity, especially at the undergraduate level, certain institutions have embraced an immersion teaching approach in hotel management education, increasing the emphasis on practical instruction. Focusing on undergraduate hotel management students from three colleges in Shanghai, this study employed questionnaires and utilized multinomial logistic regression for data analysis. Focusing on undergraduate hotel management students from three colleges in Shanghai, this study employed questionnaires and utilized multinomial logistic regression for data analysis.