Purpose: The study aims to investigate the digital transformation of small and medium enterprises (SMEs) by analyzing research articles published between 2014 and 2024 in the field of business. Method: A total of 102 studies were selected based on inclusion criteria like containing keywords related to digital transformation and SME concepts, being published in English, and falling within the specified timeframe. Results: The bibliometric analysis revealed a growing trend of SMEs adopting digital technologies, particularly in the manufacturing sector. Key technologies highlighted include, artificial intelligence, big data analytics, internet of Things and cloud computing. The study also emphasized the benefits of digital tools in enhancing operational functions, addressing challenges like the COVID-19 crisis, and improving productivity. Conclusion: The findings underscore the increasing importance of digital transformation for SMEs, offering opportunities for efficiency gains, cost reduction, and enhanced customer interactions. Embracing digital technologies not only modernizes businesses but also empowers employees to develop digital skills and adapt to the evolving digital landscape, ultimately positioning SMEs for sustainable growth and competitiveness in the digital era.

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Exploring the Landscape of Digital Transformation in Small and Medium Enterprises: A Bibliometric Analysis

  • Nawal Ilahiane,
  • Abdellatif Aziki,
  • Moulay Hachem Fadili,
  • Olivier Colot,
  • Jonathan Bauweraerts

摘要

Purpose: The study aims to investigate the digital transformation of small and medium enterprises (SMEs) by analyzing research articles published between 2014 and 2024 in the field of business. Method: A total of 102 studies were selected based on inclusion criteria like containing keywords related to digital transformation and SME concepts, being published in English, and falling within the specified timeframe. Results: The bibliometric analysis revealed a growing trend of SMEs adopting digital technologies, particularly in the manufacturing sector. Key technologies highlighted include, artificial intelligence, big data analytics, internet of Things and cloud computing. The study also emphasized the benefits of digital tools in enhancing operational functions, addressing challenges like the COVID-19 crisis, and improving productivity. Conclusion: The findings underscore the increasing importance of digital transformation for SMEs, offering opportunities for efficiency gains, cost reduction, and enhanced customer interactions. Embracing digital technologies not only modernizes businesses but also empowers employees to develop digital skills and adapt to the evolving digital landscape, ultimately positioning SMEs for sustainable growth and competitiveness in the digital era.