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The changes in consumer tastes are a significant motivating factor for hotels to adopt environmentally friendly practices. Recently, there has been a significant focus on the perils of climate change and the significance of adopting sustainable practices. As a result, environmentalism now influences almost every consumer decision. With the increasing awareness of environmental sustainability in the hospitality industry, the options for eco-friendly hotels are expanding, providing a wider range of choices for potential customers. Thus, this study seeks to examine the efficient strategies employed by green hotels for trash management to enhance their green brand image. Customer data from hotels was gathered and examined using SPSS 25 software. The findings suggest that implementing energy efficiency measures, promoting water conservation, and adopting sustainable and environmentally conscious building practices are effective approaches to waste management that can improve a company’s brand image.

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Effective Methods of Waste Management Practices in Green Hotels Toward Green Brand Image: An Empirical Study

  • 会议论文

  • 发表日期：

    2025年

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  • Sheela Hundekari,
  • Smriti Khanna,
  • Kamal Upreti,
  • Sonali Gaur,
  • Dolly Kumar,
  • Akhilesh Tiwari

摘要

The changes in consumer tastes are a significant motivating factor for hotels to adopt environmentally friendly practices. Recently, there has been a significant focus on the perils of climate change and the significance of adopting sustainable practices. As a result, environmentalism now influences almost every consumer decision. With the increasing awareness of environmental sustainability in the hospitality industry, the options for eco-friendly hotels are expanding, providing a wider range of choices for potential customers. Thus, this study seeks to examine the efficient strategies employed by green hotels for trash management to enhance their green brand image. Customer data from hotels was gathered and examined using SPSS 25 software. The findings suggest that implementing energy efficiency measures, promoting water conservation, and adopting sustainable and environmentally conscious building practices are effective approaches to waste management that can improve a company’s brand image.