Feed is the central element often determining the profitability of aquaculture enterprise, and it assumes paramount importance in shrimp aquaculture as feed alone contributes more than 50% of the operating cost. The sustainability of this sector assumes paramount importance, and feeds and feeding strategies play a pivotal role in leveraging the sustainability. In this backdrop the significance of feed and its relevance in the Indian aquaculture sector described for aquaculture species has been discussed in detail. The significance of nutritionally balanced feeds and anti-nutrient effect and the effect of processing have been highlighted. The importance of feed management for the successful crop and the practical aspects has been covered. The concept of feed quality and selection of quality feeds for use in shrimp aquaculture and the feed storage for practical implementation has also been highlighted. The practical aspects of quality shrimp feed has been discussed in detail, and the holistic factors related with feeds and feeding for sustainable shrimp culture have been presented.