In the evolving landscape of higher education, universities are responsible for molding students academically and as conscientious citizens committed to community service. This case study discusses an approach adopted by a university to embed the ethos of volunteering within its student body, particularly in the context of the 2022 FIFA World Cup. Recognizing the role of volunteer work in fostering a culture of responsibility, cooperation, and societal support, the university introduced a new course titled ‘Service-Learning’. This initiative required students to complete a minimum of 40 h of field-based community service, aiming to address local needs while instilling a robust sense of civic duty. The course curriculum was designed to acquaint students with the fundamental principles of community service, including its critical characteristics, benefits, and the challenges it encompasses. By the semester’s end, students were expected to compile an electronic portfolio, encapsulating their reflections on their practical experiences during the World Cup and evaluating the influence of their civic engagement on their personal growth, others, and the broader community. This case study highlights the skills and competencies students gained through diverse volunteering roles and responsibilities. Additionally, it underscores the cultural awareness fostered through interactions with individuals from varied cultural backgrounds, thus enriching the students’ educational journey and societal contributions.