At present, Business Analytics (BA) is getting more momentum and radical changes. Today business analytics is a popular and attractive field in academic as well as commercial units. By considering this truth the present paper highlights the development of business analytics and its conceptual patterns. The changes in ICT technologies and their impact on business analytics are also considered in the present study. The study elaborated on the classical concept and new emerging concepts of business analytics. The essential foundation of BA and changes in ICT shapes to business analytics is discussed and how business analytics works. The paper focuses on the big data phenomenon and its implications and the digital economy. This paper highlights the future scope of Business analytics and its applications.