Enhancing Interior Design and User Experience to Elevate Brand Expression Using Semiotic Analysis as a Tool
摘要
With a focus on the use of semiotic analysis as a critical tool for improvement, this study examines the dynamic interactions between interior design, user experience, and brand expression. In today's competitive market, interior spaces play a significant role in conveying a brand's identity, values, and messaging. The importance of semiotic analysis as a technique to improve the alignment between design choices and brand expression is highlighted by research, which benefits the disciplines of interior design and branding. It highlights the potential for user-centric design methods to increase brand engagement. The study provides an overview of importance and value of such design concepts to be included in the design. The semiotic application of such productive forms is proved to enrich the aspect of design in commercial design. Furthermore, to complement the theoretical insights, the data was gathered through a user survey, with a diverse sample size of 100 participants. The user survey aimed to capture the various perspectives on how interior design elements, infused with semiotic cues, impact user experiences and influence consumer behaviours within commercial spaces. The data analyses revealed compelling insights into the profound influence of semiotic cues on brand recognition, emotional engagement, and user satisfaction.