Tourism is central to the world’s economy. Heritage Eco-Resorts across the globe have become important cultural and historical venues with the primary goal to showcase distinct ethnic heritage environments. Global travel growth showcases heritage and hospitality architecture, furthering branding of resorts through marketing, to the extent of being referred to now as a ‘contemporary epidemic’. Documentation of heritage lodging is limited, lacking in good quality evidence. Tourism is a ‘double-edged sword’, serving to preserve heritage, but at the same time, leading to its commercialization and potential destruction. This, now popular heritage hotel industry, promises to provide an ideal atmosphere to experience the cultural authenticity of the destination. This study analyzes the prevalence and need of heritage symbolism. It aims to better understand the role of Heritage Eco-Resorts through the lens of its customers’ perception and experience, in translating Heritage Symbolism.