In recent years, most companies have implemented a series of tools that allow them to be productive in a competitive market. Among these tools, customer relationship management emerges as an alternative for the development of viable and sustainable strategies for generating relationships with customers. The objective of this study is to analyze the use of technological applications in the management of customer relations in Ecuadorian companies. From the methodological point of view, quantitative data was collected through surveys carried out by the Institute of Statistics and Censuses of Ecuador, to a sample of Ecuadorian companies that cover various industries. These surveys assessed CRM system adoption, customer data management, and overall CRM usage. In general terms, technological tools aimed at collecting information for business management generate results of interest to companies since they improve the decision-making process and therefore lead to business success.