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StorytellingStorytelling has long been a fundamental aspect of human communication, and its strategic application in marketing leverages both psychological and socioculturalsociocultural insights to create deep emotional connections between consumers and brands.

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The Power of Storytelling in FMCG Branding

  • 章节

  • 发表日期：

    2025年

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  • Rudolf Tjandra,
  • Amalia E. Maulana

摘要

StorytellingStorytelling has long been a fundamental aspect of human communication, and its strategic application in marketing leverages both psychological and socioculturalsociocultural insights to create deep emotional connections between consumers and brands.