Forests are disappearing at a faster pace than ever. As the problem stems not only from business interests but also from consumer’s lack of knowledge and weak motivation, we put Emotion Psychology into practice, creating a web page that addresses the problems and solutions for the world’s great forests through gamification—to motivate people across the world to make a difference, raising their awareness and empathy, as a means to change small habits that nonetheless have great environmental impact.

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Web-Based Application to Foster Pro-environmental Behavior via Empathy

  • Augusta Gaspar,
  • Ana Paula Claúdio

摘要

Forests are disappearing at a faster pace than ever. As the problem stems not only from business interests but also from consumer’s lack of knowledge and weak motivation, we put Emotion Psychology into practice, creating a web page that addresses the problems and solutions for the world’s great forests through gamification—to motivate people across the world to make a difference, raising their awareness and empathy, as a means to change small habits that nonetheless have great environmental impact.