Web-Based Application to Foster Pro-environmental Behavior via Empathy
摘要
Forests are disappearing at a faster pace than ever. As the problem stems not only from business interests but also from consumer’s lack of knowledge and weak motivation, we put Emotion Psychology into practice, creating a web page that addresses the problems and solutions for the world’s great forests through gamification—to motivate people across the world to make a difference, raising their awareness and empathy, as a means to change small habits that nonetheless have great environmental impact.