This paper is about how visual elements in paper packaging impacts users. The purpose of this study is to examine how visual components influence the perceptions and preferences of Buyers for Indian paper/plastic packaging Design. Tea and bottled juice products are given special attention in this study so as to investigate how features like image/pattern, colour/typeface and shape have an impact on consumers’ choices. An online survey was conducted with 105 respondents aged between 18–30 years who were shown images of three different brand’s teas as well as three others having juices in bottles while rating them according to their likeness and the relevance levels of each visual element (colour; image/pattern; typeface) also using a Likert scale. From this standpoint, visual elements need to be tactically thought out when it comes to making paper packaging designs for any market. Colour is essential but depending on the category of commodities; shape on its part may also matter while pattern plays different roles too.