Establishing the Subscription Service Strategies for Digital Music Services Using the DAA-NRM Approach
摘要
In the digital transformation era, subscription-based digital services have revolutionized how we access and consume services. Digital music platforms offer vast online music libraries and personalized listening experiences. This digital revolution has transformed consumer habits and reshaped the music industry ecosystem. The traditional model relying on physical record sales has shifted to digital distribution, enabling music creators to reach global audiences more effectively. Independent creators can compete equally through data analytics for precise marketing and social network dissemination. Digital platforms break geographical barriers, creating new opportunities for music discovery and cultural exchange, allowing users to explore global music and experience more diverse musical cultures. This study employs DAA (Desire & Accessibility Analysis) to identify the position of various dimensions and uses NRM (Network Relation Map) analysis to determine the interrelationships between these dimensions. The research proposes optimal development paths to address different dimensions (desire and accessibility). It implements a common improvement method to resolve shared improvement paths.