Simple conventional solar still (SCSS) has low productivity. In this experimental work, yield of solar still is increased by using novel technology in modified conventional solar still (MCSS). Vertical inner side walls are covered by black hanging wick which is always wet by novel technology. This arrangement enhanced thermal and physical characteristic of the fluid by increasing free surface area with fixed basin area to evaporate water and enhance productivity by 39.51% while by introducing nanoparticle productivity of still is increased by 30.07% at 10 cm depth of water in basin which is less enhancement as compare to current experimental work. From the economical view, this experimental is cheaper than introducing of nanoparticle to enhance yield of solar still. By introducing + of nanoparticle in conventional solar still, productivity increased from 2.351 l/m2 to 3.058 l/m2 while by introducing of novel technology in conventional solar still, productivity increased from 2.91 l/m2 to 4.06 l/m2.