Social Commerce is a fast-evolving trend that has turned social media from community platforms into online marketplaces. It is a subset of e-commerce involving online shopping driven by or integrated within social media platforms, allowing users to purchase products without leaving the platform. Several reports show that Social Commerce significantly contributes to the Indian GDP and employment generation. This study aims to understand the purchasing behaviour of young Indian consumers aged 18–29 in the context of social commerce. We have employed exploratory factor analysis and multiple linear regression to understand the role of income, lifestyle, attitude, Internet experience and perceived trust in shaping purchasing behaviour from Social Commerce. The exploratory factor analysis identified four factors that are significant in shaping the purchasing behaviour from Social Commerce in the Indian context. The factor scores were used in the multiple linear regression for understanding the relation between these factors and Social Commerce spending among the Indian youth. The findings of this study are instrumental in developing strategies to improve the Social Commerce experience by having a better understanding of different characteristics and how they affect the purchase of Social Commerce.