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Companies that segment their customer base might target specific consumer groups with specialised marketing techniques. In this case, study we will use clustering techniques to divide the customers based on their purchasing patterns.

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Case Studies and Real-World Applications

  • 章节

  • 发表日期：

    2025年

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  • Mahadi Hasan Miraz,
  • Narishah Mohamed Salleh,
  • Hwang Ha Jin

摘要

Companies that segment their customer base might target specific consumer groups with specialised marketing techniques. In this case, study we will use clustering techniques to divide the customers based on their purchasing patterns.