Theoretical and Analytical Framework: A Semio-Cultural Perspective
摘要
This chapter elaborates on the components of the analytical framework proposed by the present authors (Keshavarz & Noshadi, 2023). It starts by exploring the concept of cultural conceptualizations and elucidates how its cognitive constructs, such as schemas, metaphors, and categories, are examined within the multidisciplinary domain of cultural linguistics. The chapter then posits that while these constructs may partially address cultural group conceptualizations, they often overlook a significant portion of conceptualizations in both inter- and intracultural communications. The core argument presented is that cultural conceptualizations alone cannot fully explicate all culturally constructed concepts across different speech communities. Following this, the chapter provides a detailed account of the typologies of signs (Icon, Index, and Symbol), levels of interpretant (Immediate, Dynamic, and Final), and object, framed within the context of Semiotics. Ultimately, the chapter identifies symbolic signs and the final interpretant as the most relevant elements in the analysis of cultural conceptualizations.