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TicTok is a dynamic live-streaming e-commerce platform, seamlessly merging entertainment and shopping. It is an app product under ByteDance, which was launched on September 20, 2016, and quickly became a nationwide favorite short video platform, leading the trend of live-streaming e-commerce at home and abroad. This chapter mainly introduces the development and commercial operation of TicTok.

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Successful Case of Combining Theory and Practice: Case 4—TicTok

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  • 发表日期：

    2025年

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  • Zheng Qin

摘要

TicTok is a dynamic live-streaming e-commerce platform, seamlessly merging entertainment and shopping. It is an app product under ByteDance, which was launched on September 20, 2016, and quickly became a nationwide favorite short video platform, leading the trend of live-streaming e-commerce at home and abroad. This chapter mainly introduces the development and commercial operation of TicTok.