“New retail” is a concept first introduced at the Yunqi Conference in Hangzhou in October 2016. It represents a fully integrated business model that combines online, offline, and logistics, and it belongs to the O2On (Online to Offline) e-commerce model. Among the many e-commerce enterprises in China exploring new retail, Meituan is one of the early adopters of O2On e-commerce. This chapter mainly introduces Meituan’s development, business operations, and innovations.