In China, the network economy, represented by e-commerce, also began to rise in the early twenty-first century, with numerous companies exploring e-commerce opportunities. With over 20 years of development, Chinese e-commerce has not only undergone a transformative journey from non-existence to prominence but is also leading the global e-commerce landscape in a new wave of business transformation. We will begin by introducing JD.com as a representative of a series of successful e-commerce companies in China.

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Successful Case of Combining Theory and Practice: Case 1—JD.com

  • Zheng Qin

摘要

In China, the network economy, represented by e-commerce, also began to rise in the early twenty-first century, with numerous companies exploring e-commerce opportunities. With over 20 years of development, Chinese e-commerce has not only undergone a transformative journey from non-existence to prominence but is also leading the global e-commerce landscape in a new wave of business transformation. We will begin by introducing JD.com as a representative of a series of successful e-commerce companies in China.