With the advent of the era of big data, data has become the basic resource, important productivity, and key factor of production in the era of digital economy. Under the rapid development of rural e-commerce, the support of data not only make rural e-commerce data analysis, and makes thousands of rural e-commerce practitioners began to realize to the rural e-commerce operation need to be supported by data, online traffic, agricultural sales, consumer behavior can be clearly reflected through data, the quality of online operation can also be reflected by operating index analysis. Therefore, understanding the basic knowledge of rural e-commerce data analysis and being familiar with the main content of rural e-commerce data analysis have become the skills that rural e-commerce practitioners must master.