In recent years, with the application and popularization of technologies such as the Internet and mobile communications, as well as the advancement of rural informatization, my country’s rural e-commerce has developed rapidly, which not only directly promoted the development of the rural economy and helped farmers increase their income and become rich, but also effectively promoted the realization of rural revitalization goals. Through the study of this chapter, readers can have a preliminary understanding of rural e-commerce and lay a foundation for subsequent learning.