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The chapter explores the emergence of rural e-commerce majors in both undergraduate and vocational institutions, highlighting their curriculum focus on practical skills like agricultural product marketing, online store management, data analysis, and new media operation. It emphasizes the importance of practical training through internships, industry collaborations, and entrepreneurial support to equip graduates with the skills needed to thrive in this evolving sector. The chapter concludes by advocating for continued government, academic, and industry collaboration to ensure rural e-commerce education remains relevant and effective in meeting the evolving demands of China’s rural economy.

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Rural E-commerce Professional Construction and Personnel Training

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  • 发表日期：

    2025年

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  • Shengyu He,
  • Zhenjun Zhao,
  • Si Li

摘要

The chapter explores the emergence of rural e-commerce majors in both undergraduate and vocational institutions, highlighting their curriculum focus on practical skills like agricultural product marketing, online store management, data analysis, and new media operation. It emphasizes the importance of practical training through internships, industry collaborations, and entrepreneurial support to equip graduates with the skills needed to thrive in this evolving sector. The chapter concludes by advocating for continued government, academic, and industry collaboration to ensure rural e-commerce education remains relevant and effective in meeting the evolving demands of China’s rural economy.