The chapter provides a detailed chronological analysis of China’s rural e-commerce policies since 2010, showcasing the government’s consistent support and the evolution of policy focus. Key initiatives like “e-commerce into rural comprehensive demonstration work” and “Internet + agriculture” are explored, illustrating their contribution to infrastructure development, talent cultivation, and market expansion. The analysis demonstrates how these policies foster a favorable ecosystem for sustainable and robust rural e-commerce growth in China.

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Supporting Policies Related to Rural E-commerce

  • Shengyu He,
  • Zhenjun Zhao,
  • Si Li

摘要

The chapter provides a detailed chronological analysis of China’s rural e-commerce policies since 2010, showcasing the government’s consistent support and the evolution of policy focus. Key initiatives like “e-commerce into rural comprehensive demonstration work” and “Internet + agriculture” are explored, illustrating their contribution to infrastructure development, talent cultivation, and market expansion. The analysis demonstrates how these policies foster a favorable ecosystem for sustainable and robust rural e-commerce growth in China.