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To be successful internationally, organisations must navigate a complex web of challenges and cultural nuances. This chapter discusses the process of formulating communication goalsGoalscommunication goalsCommunicationgoalsand objectivesCommunicationobjectives for a global PR campaign that not only aligns with an organisation’s overarching purpose but also resonates with diverse markets.

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Goals and Objectives of Global PR Campaign

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  • 发表日期：

    2025年

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  • Pavel Slutskiy

摘要

To be successful internationally, organisations must navigate a complex web of challenges and cultural nuances. This chapter discusses the process of formulating communication goalsGoalscommunication goalsCommunicationgoalsand objectivesCommunicationobjectives for a global PR campaign that not only aligns with an organisation’s overarching purpose but also resonates with diverse markets.