In this chapter, we will focus on the key aspects of finalising a global PR campaign proposal. We will start by looking at media planningMedia planning and budget choices—how to figure out how much you need, where to spend it, and why. We will then move on to planning your timelineTimeline, showing you how to create a schedule that keeps your campaign on track across different countries. Finally, we will talk about evaluationEvaluation, which is all about measuring how well your campaign is doing and making sure it is achieving its goals and objectives.