Persuasive features in video games play an important role in encouraging continuous indulgence and behavior change. Research has been conducted to investigate the different motives, game design elements and features that enhance the gaming experience. However, there is a gap in understanding how persuasive features in video games have an impact on individuals, resulting in behavioral changes. An understanding of the role each feature plays in a video game is crucial for the successful creation and design of a video game aimed to “persuade” players to change their behavior. This paper presents a systematic review that covers 30 publications and is aimed at investigating the persuasive features in video games and further providing a classification of those features. The results of the study provide a guide to the main theories on behavior change and a classification of the identified persuasive features. Additionally, this study provides a reference for video game designers and developers to utilize when undertaking persuasive projects.