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Agricultural product shares a significant part of retail industry. The growing popularity of digital ecosystem can immensely affect agricultural sector as well. The consumers and retailers both can get benefited from Internet of Things or IoT, as it has a vast application in agricultural product retailing. IoT helps a retailer to establish an efficient supply chain with minimum wastage without compromising with quality. On the other side, it delivers authentic real-time information to the consumers, so that they can take efficient decision. This study has identified some factors that yield decision satisfaction to the consumers through application of IoT in agricultural product retailing sector.

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Enhancing Consumer Decision Satisfaction in Agricultural Product Retailing Through IoT

  • 会议论文

  • 发表日期：

    2026年

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  • Ruchi Tripathi,
  • Anjan Mishra,
  • Subrata Mondal,
  • Arunangshu Giri,
  • Dipanwita Chakrabarty,
  • Wendrila Biswas

摘要

Agricultural product shares a significant part of retail industry. The growing popularity of digital ecosystem can immensely affect agricultural sector as well. The consumers and retailers both can get benefited from Internet of Things or IoT, as it has a vast application in agricultural product retailing. IoT helps a retailer to establish an efficient supply chain with minimum wastage without compromising with quality. On the other side, it delivers authentic real-time information to the consumers, so that they can take efficient decision. This study has identified some factors that yield decision satisfaction to the consumers through application of IoT in agricultural product retailing sector.