The purpose to carry out the research study is to understand the concepts of introducing advanced technology that prevails in EV market and the challenges and strategic solutions. This research validates customer feedback and allows companies to get closer to the true opinion of potential Indian customers (McKinsey & Company. (2021). The Future of Mobility in India: Challenges and Opportunities for the Electric Vehicle Ecosystem.; International Finance Corporation (IFC) (2023). Accelerating India’s Electric Vehicle Transition: Challenges and Opportunities. Available at: https://www.ifc.org ;). In addition, this can eliminate misunderstandings and problems to trade better. This study was conducted to understand the factors that influence the choice of an electric vehicle (International Energy Agency (IEA). (2021). Global EV Outlook 2021: Accelerating ambitions despite the pandemic.). The current research has been conducted to study the purchasing behavior of consumers when purchasing electric cars by identifying the importance ratings assigned to different factors during the selection process. In the electric car, and analyze the reasons for the brand’s success by identifying the levels of excellence. Current users use different types. Characteristics and identification of the gap between importance ratings and current ratings (KPMG India (2023). The Electric Roadmap: Unlocking India’s EV Potential by 2030. Available at: https://home.kpmg/xx/en/home/insights.html ).