With the wide application of digital technology such as big data, block chain, and cloud computing, digitization has gradually become the trend of development in the twenty-first century. The digital economy of our country shows a strong growth trend. Its rapid growth rate and wide coverage have gradually become the key driving force to promote the economic growth of our country. The construction industry is one of the pillar industries of the national economy. At present, under the promotion of the national policy, and the influence of the factors such as the slowdown of the growth rate of the overall revenue of the construction industry, the intensification of competition, and the reduction of workers, the traditional way of development cannot meet the needs of the digital age. The digital transformation of construction enterprises is not a multiple-choice question, but a survival question. In this paper, first of all, using literature analysis to analyze the status quo, and then use questionnaire survey to obtain the impact of the digital transformation of the construction industry, and use statistical analysis to analyze its mechanism of action, the purpose is to improve the innovation performance of construction enterprises, improve the management efficiency and ensure the core competitiveness of enterprises.