India boasts a diverse array of ethnic cultures and traditional crafts, among which the metal casting technique of Dhokra stands out, primarily practiced by semi-nomadic communities in Madhya Pradesh, Chhattisgarh, and other regions. Dhokra craftsmanship embodies local identity, sustainable practices, contextual knowledge, and community-focused production methods. Historically, artisans received patronage from royalty. However, industrialization has posed challenges leading to a decline in practicing artisans and the relevance of Dhokra products in modern times. Integrating these Dhokra practices and communities into modern urban environments holds significant potential benefits for crafts, their communities and the Indian economy. The evolution of craft over centuries reflects changing societies, technologies, and cultural values. In modern times, design interventions are essential for strategically emphasizing the long-term sustainability of indigenous crafts and artisans. These interventions can be done by modifying materials, tools, product categories, and target consumers, fostering awareness and empowering craftspeople to meet evolving customer preferences while preserving their age-old wisdom and uniqueness. This manuscript aims to underscore the significance of design interventions in Dhokra craft traditions and explore how the craft community could leverage innovative thinking and approaches to develop products, extending the boundaries of craft, revitalizing craft and expanding a wider audience of customers. An in-depth case study of the non-profit Devrai Art Village in Panchgani, Maharashtra, will be conducted using a mixed methods approach, by employing in-depth interviews, photographic documentation and observation. Devrai Art Village, founded in 2008 by Mankadini Mathur, enables Adivasi craftsmen from Gadhchiroli and Chhattisgarh, to work hand in hand with artists from JJ College of Arts, crafting distinctive goods that are rare in the market through the use of traditional Dhokra processes.

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Design Intervention and Product Diversification as Sustainable Strategies for Inclusivity of Craft and Communities: A Case Study of Devrai Art Village

  • Rucha Deshpande,
  • Siddhali Doshi,
  • Mansi Saraf

摘要

India boasts a diverse array of ethnic cultures and traditional crafts, among which the metal casting technique of Dhokra stands out, primarily practiced by semi-nomadic communities in Madhya Pradesh, Chhattisgarh, and other regions. Dhokra craftsmanship embodies local identity, sustainable practices, contextual knowledge, and community-focused production methods. Historically, artisans received patronage from royalty. However, industrialization has posed challenges leading to a decline in practicing artisans and the relevance of Dhokra products in modern times. Integrating these Dhokra practices and communities into modern urban environments holds significant potential benefits for crafts, their communities and the Indian economy. The evolution of craft over centuries reflects changing societies, technologies, and cultural values. In modern times, design interventions are essential for strategically emphasizing the long-term sustainability of indigenous crafts and artisans. These interventions can be done by modifying materials, tools, product categories, and target consumers, fostering awareness and empowering craftspeople to meet evolving customer preferences while preserving their age-old wisdom and uniqueness. This manuscript aims to underscore the significance of design interventions in Dhokra craft traditions and explore how the craft community could leverage innovative thinking and approaches to develop products, extending the boundaries of craft, revitalizing craft and expanding a wider audience of customers. An in-depth case study of the non-profit Devrai Art Village in Panchgani, Maharashtra, will be conducted using a mixed methods approach, by employing in-depth interviews, photographic documentation and observation. Devrai Art Village, founded in 2008 by Mankadini Mathur, enables Adivasi craftsmen from Gadhchiroli and Chhattisgarh, to work hand in hand with artists from JJ College of Arts, crafting distinctive goods that are rare in the market through the use of traditional Dhokra processes.