This chapter discusses the significant role of design thinking in enhancing aviation’s experiential processes. It emphasizes the evolution of design from a singular creative process to a multidisciplinary interaction across various fields. Design thinking is highlighted as a flexible, human-centered approach that integrates the needs of users, the possibilities of technology, and business requirements. The chapter outlines the principles, stages, methods, and tools of design thinking, including user-driven engagement, problem-solving, iteration, interdisciplinary collaboration, tolerance for uncertainty, and the blend of rationality and intuition. Case studies from Airbus, All Nippon Airways, Air New Zealand, and American Airlines illustrate successful applications of design thinking in the aviation industry, showing its potential to drive innovation and improve customer experiences.