This chapter examines disruptive innovation in the aviation sector, focusing on its experiential practices. Disruptive innovation, particularly in the airline transportation industry, signifies innovations that create significant changes and transform market structures. The chapter discusses examples, such as the low-cost carrier model, detailing how these innovations emerge and impact existing businesses. It also explores how technological advancements and new business models can shape the future evolution of the aviation industry. Potential future innovations, such as pilotless (automated) airplanes, fully automated airports, and alternative fuel airplanes, are also discussed in this context.