University students often generate innovative business ideas but rarely pursue them. Research has identified this issue in many emerging markets, but none have been found in the Cambodian market. This study identified key factors influencing university students’ entrepreneurial intentions, such as motivations and personality traits. It also explored the moderating effects of variables like gender and years of study. A quantitative cross-sectional survey collected data from Cambodian university students. Based on the validated scale, a structured questionnaire was developed. A multiple regression was used to examine the relationship between variables. The findings revealed a significant correlation between entrepreneurial intention and key factors, including motivations, personality traits, university environment, and country situation. This study significantly contributes to our understanding by offering robust empirical evidence regarding the factors that drive entrepreneurial intentions among university students in emerging markets. It provides insights into creating effective strategies for policymakers, educators, and organizations that support entrepreneurship to assist students on their entrepreneurial journeys. Future research may explore longitudinal studies to track the evolution of entrepreneurial intentions over time and more profoundly investigate the driving forces of these intentions.