The study explores the integration of Indigenous symbols (The Khasi Monolith) into contemporary graphic design. The motivation for the study initially stemmed out of personal curiosity after noticing the usage of the monolith as a symbol in many logos of Meghalaya. Through literature review, it was noted that though many studies on the monolithic and megalithic traditions of the Khasi-Jaintia Tribe have been covered, no studies have been done on their representation in Graphic and logo design. Semi-structured interviews were conducted with five designers from Meghalaya having design experiences ranging from 1–40 years in this field; they attributed the repeated usage of certain elements like the monolith to its association with the representation of the people, primarily the concept of commemoration. Though the monoliths have other connotations as well in the contemporary setting, these meanings have been diluted. In this study, we collected samples through purposeful stratified sampling and categorized them accordingly: Logos of Government(n = 26), Logos of Unions and Councils (n = 14) Logos of Autonomous District Councils (n = 3). From the collected data, we analyze the number of logos that use the monolith as a symbol. The meaning of the symbol is extracted using Saussure’s Semiotic Framework to identify the signifier and the signified. We use Roland Barthes's Semiotic framework to form the association between the connotation and the myth. From the analysis, the symbolic meaning of the monolith was deciphered and adapted to a logo design project. The research includes a public survey of 67 participants to assess the public’s understanding of the symbol’s meaning in the logo design application. Findings contribute to the broader discourse on cultural preservation, innovation, and design practices.

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Exploring Indigenous Iconology: A Case of the Monolith of the Khasi Tribe of Meghalaya, India.

  • Pascal Mario Kmenlang Pathaw,
  • D. Udaya Kumar

摘要

The study explores the integration of Indigenous symbols (The Khasi Monolith) into contemporary graphic design. The motivation for the study initially stemmed out of personal curiosity after noticing the usage of the monolith as a symbol in many logos of Meghalaya. Through literature review, it was noted that though many studies on the monolithic and megalithic traditions of the Khasi-Jaintia Tribe have been covered, no studies have been done on their representation in Graphic and logo design. Semi-structured interviews were conducted with five designers from Meghalaya having design experiences ranging from 1–40 years in this field; they attributed the repeated usage of certain elements like the monolith to its association with the representation of the people, primarily the concept of commemoration. Though the monoliths have other connotations as well in the contemporary setting, these meanings have been diluted. In this study, we collected samples through purposeful stratified sampling and categorized them accordingly: Logos of Government(n = 26), Logos of Unions and Councils (n = 14) Logos of Autonomous District Councils (n = 3). From the collected data, we analyze the number of logos that use the monolith as a symbol. The meaning of the symbol is extracted using Saussure’s Semiotic Framework to identify the signifier and the signified. We use Roland Barthes's Semiotic framework to form the association between the connotation and the myth. From the analysis, the symbolic meaning of the monolith was deciphered and adapted to a logo design project. The research includes a public survey of 67 participants to assess the public’s understanding of the symbol’s meaning in the logo design application. Findings contribute to the broader discourse on cultural preservation, innovation, and design practices.