Investigating Fashion Trends Among Indian Metropolitan Adults: Expression Beyond Gender and Sexual Orientation
摘要
India's rich sartorial traditions reflect evolving gender identities. This study examines how clothing serves as a medium for self-expression, transcending traditional gender norms. Focusing on individuals' perceptions within metropolitan India, particularly Mumbai, the research seeks to inform future approaches to fashion and identity. The research employs a random sampling approach, targeting the Gen Z (18–25 years) and Millennials (26–40 years), with additional data from non-metro cities. In-depth interviews with selected participants explore their clothing journeys for narrative analysis. Data collection blends survey responses with interviews, beginning with participants recounting experiences or observations of being in the same/ similar situation as the situational summary being read out. The thematic analysis identifies patterns and themes, while narrative analysis examines personal stories, offering a comprehensive view. Affinity mapping techniques further analyze the data to find correlations. Methodological triangulation ensures response validity and reliability. The study shows that while many still adhere to traditional gender-specific dressing, a significant minority challenge societal norms through personal expression. Younger generations, in particular, use clothing as a form of self-expression. Androgynous and gender-fluid styles, rooted in India's fashion history, are prevalent, indicating shifting preferences. Upbringing influences perceptions of androgyny and clothing, reflecting a broader move towards genderless or fluid styles in Indian society.