Technology and digitalization has significant impacts on societies and the business world, leading to transformations in all areas of social and economic life. The digital transformation trend is expected to continue in the future. Institutionalization and digitalization both influence and are influenced by each other. These reciprocal effects can be positive or negative for businesses. Instead of considering institutionalization and digitalization as independent processes, businesses should ensure the harmony and compatibility between them. Although there is a large body of literature on each of digitalization and institutionalization, the conceptual links between the two fields have not been directly addressed. This study discusses the interplay between institutionalization and digitalization by incorporating a future-oriented perspective and defines the institutionalization culture in the context of the interactions between businesses and technology in the digital age. The business world of the future, which will be shaped and transformed by technology, will further increase the need for institutionalization culture for businesses. Thus, this study identifies three key areas of focus where institutionalization culture in the digital age needs to address: (1) the relationship between the business and its environment, and the channels through which technology and digitalization affect businesses; (2) human resources in the business and their interaction with technology; (3) governance structures and their interaction with technology.