The memories of a place lie deep inside people’s minds, creating images that are unique to them. These are often composed of the various layers that represent the place. The cultural layer has a powerful impression on the image created in one’s mind. This paper tries to understand how various components contribute to a sense of place associated with ritualistic art forms, focusing on theyyam. Theyyam is prevalent in the North Malabar region of Kerala. It plays a pivotal role in conserving sacred groves and other natural resources. More than four hundred varieties of theyyam are performed in about 1500 venues across the geographic expanses of North Malabar. The spatial settings vary from the premises of tharavad, temples, and sacred grooves to open paddy fields. In addition to the vibrant attire and divine auditory ambience of theyyam, each setting evokes a unique experience in the minds of its spectators. Even though studies have been conducted in various fields about theyyam, including its spatial manifestations, little has been explored about the perception in people’s minds with respect to the place attributed to theyyam. Hence, the study delves into understanding the perception of the place associated with theyyam in view of perumkaliyattam, which is the theyyam festival that happens once in twelve or more years. The paper concludes with an open possibility of further research in this regard in the ritualistic landscape of theyyam, since human perception and experience of the users are the ultimate deciding factors in any design or developmental interventions.