This chapter examines how ICT-driven innovations are helping to boost Houhai Village's local tourism sector in Sanya, Hainan. It talks about how Houhai's tourism scene has changed as a result of digital transformation, with an emphasis on how ICT tools can be used to improve sustainable development, visitor engagement, and place promotion. With an emphasis on WeChat, Douyin, and Xiaohongshu, the chapter explores ICT-based tactics like digital storytelling, social media marketing, and smart tourism innovations. AI-driven analytics and geolocation-based promotions are also covered. It also discusses the difficulties and impediments to ICT adoption, such as governance concerns, digital literacy gaps, and infrastructure constraints. The community-led tourism model and the potential of digital tourism to support local companies and promote economic sustainability are also highlighted in the conversation. The chapter ends with policy recommendations for striking a balance between economic growth and environmental and cultural preservation, as well as future directions for enhancing institutional sustainability through the use of cutting-edge technologies like blockchain and immersive virtual tourism. This chapter concludes by highlighting the role that ICT plays in promoting sustainable tourism growth and guaranteeing Houhai Village's continued viability as a travel destination.